Photos: Sergey Kovalev, Eleider Alvarez - Go Face To Face in NYC

Hard Rock Cafè, New York, NY:WBO Light Heavyweight World Champion Sergey "Krusher" Kovalev (32-2-1, 28 KOs) and Eleider "Storm" Alvarez (23-0, 11 KOs) addressed the media at Hard Rock Café in Times Square to officially announce their upcoming "Super Men" showdown at the brand new Hard Rock Hotel & Casino Atlantic City, on Saturday, August 4 televised live on HBO World Championship Boxing®.

Kathy Duva - CEO, Main Events: "Welcome to the fabulous Hard Rock Café in Times Square. We're delighted to announce today that the WBO World Light Heavyweight Champion, Sergey Kovalev, will face undefeated number one contender, Eleider Alvarez, in an HBO World Championship Boxing event at the brand new, soon to open, Hard Rock Hotel & Casino in Atlantic City on Saturday, August 4th. The TV bouts start at 10 p.m. The event will be promoted by Main Events and Krusher Promotions, in association with Groupe Yvon Michel.

"Ever since Sergey and Bernard Hopkins drew a million-dollar gate to unify the light heavyweight titles in November of 2014, at the last major boxing event to take place in Atlantic City, we at Main Events have been itching to find a way back to the place where we promoted so many big events and spent so much of our lives. While this city has dealt with the same challenges that have bedeviled most of the world economy during the last decade, the arrival of the iconic Hard Rock brand heralds a new beginning that I believe will lead to the re-birth of a streamlined, modernized and revitalized destination resort.

"And so, with my dear friend, Bernie Dillon, who I have known and worked with many times since we were all starting out our careers in the early '80s ... When he called and asked me if Main Events could help him bring big time boxing back to Atlantic City in his new role as the V.P. of Entertainment at Hard Rock Hotel & Casino Atlantic City, I was delighted to be able to tell him that I had just the thing he was looking for.

"Sergey participated in the last big fight on the Boardwalk, and how fitting it is that he would be in a position to bring HBO back to Atlantic City and kickoff the next chapter of the city's boxing history.

"And speaking of history, I am pleased and still a little amazed to be able to mark a big milestone in the story of Main Events today. In May of 1978, my late husband, Dan Duva, incorporated Main Events. So, this month we celebrate our 40th anniversary and I can't think of a better place to mark that occasion than here today among so many friends.

"During the last 40 years, we have had the privilege to promote many hundreds of events. A lot of those big events took place in Atlantic City. Holyfield-Foreman, Pazienza-Camacho, Gatti-Ward II and III, Gatti-Mayweather and Kovalev-Hopkins come to mind immediately. There are a lot of others. Lennox Lewis, Evander Holyfield, Meldrick Taylor, Pernell Whitaker ... All the great fighters we worked with. I think even Fernando Vargas once or twice fought in Atlantic City.

"So, let's move on to the future now, and talk about what we have in store for you on August 4th. Supermen. Krusher and Storm. Sounds like a couple of superheroes, right? Today Sergey sits at the top of the light heavyweight division. Alvarez, the long-time number one contender in the division finally gets his shot at the title when they share the ring on August 4th.

"They, of course, have something else in common besides their date in August. Both have been avoided a lot by the same guy and so, tired of waiting for that guy to step up and face them, despite multiple attempts to put those fights together as Yvon can well attest, they have decided to simply fight each other. And we think it is most fitting to declare that they are the true supermen.

"As for our co-feature, that fight is still being made and will be announced separately. It will most likely be that dynamic young WBA Light Heavyweight Champion Dmitry Bivol will defend his title.

"Before I introduce the principals, I would like to bring up Rhonda Utley who is here representing Larry Hazzard and the New Jersey Athletic Control Board. That is the same athletic commission that regulated our first fight 40 years ago, and that wasn't too long before Larry Hazzard began his storied career as a referee. As you know, he is now the Commissioner of the New Jersey State Athletic Control Board, and it's good to see you again, Rhonda, it's been way too long."